Rebranding Simple.furniture to align with its mission!
Challenge:
Simple furniture began as Basic Interiors that name didn’t really reflect the companies narrative or the products it sold. We explored various naming options and where abouts we wanted the the brand to sit in the market.
Solution:
We researched the market to understand where the product offering sits in the market. Simple furniture was born!
Results:
With a brand and a name that works for the company and a website the that reflects it offering we new we were now competitive in the market. We have only been trading for a few months but we can already see the value of the brand people think they have known about us for years. This in turn has sky rocketed our sales and marketing.
